Sure, Lady GaGa has "reinvented" the music video genre (oh! you hadn't heard? yes, along with the wheel, smizing and FaceBook) but her videos (give or take a Bad Romance) rarely do what great music videos (like, say, Beyonce's "Imma lectchu finish Taylor!" Single Ladies) are supposed to do: get you excited about the song. Was anyone excited about Telephone because of its Tarantino inspired video? Did Alejandro's crazy Nazi/Catholic nun vogue spread ahem...video give the track any more traction? Eh, maybe. But not for me.
If I'm in love with Kylie's Get Outta My Way video (and here I'm probably biased since I love love love every one of her videos - Come Into My World is my all-time favorite video of all time: such simplicity and whimsy!) it's because it doesn't want to be a short film nor does it want to shock and awe and disgust you into tuning in. It's just... gorgeous to look at and enjoyable to watch.
Enjoy!
