Tuesday, August 18, 2009

Wilder is prescient, or How I love The Apartment

I love The Apartment (and not just because of the great performances by Jack Lemon and Shirley McLaine). While re-watching it yesterday I realised I love this sequence at the beginning where Baxter sits down to eat dinner and while being intrigued by the prospect of watching Grand Hotel the TV keeps going to "a message from their sponsor" and other channels just have cowboy movies where things crash and people fight. I love it mainly because you could it set it in 2009 and it'd still work and it'd still be relevant: marketing and bang! bang! turn smart viewers off. No?


Ed Howard said...

Awesome. This film seems ahead of its time in so many ways, or maybe times just haven't changed as much as we think they have -- the relationship between power and sexuality; the alienation of the corporate employee, who is desperate to please people who don't give a shit about him; the infiltration of work into "free time." Could be set today, indeed.

Plus, it's just a witty, funny movie with great performances and beautiful cinematography. One of Wilder's best, for sure.

Encore Entertainment said...

This film really is good. It's my favourite Wilder film, which most people seem surprised at.

Marcy said...

I love this movie so much. It's one of the most timeless romantic comedies ever.

These caps make me want to see this movie again right now.