You gotta love Film advertisers.
I can see it now:
"You know who loves movies? College students. Let's paper their entire campus with a poster of our upcoming and widely anticipated and overhyped movie - that'll give us some needed exposure in our target marketing audience"
And so, I give you the poster that was appended to EVERY issue of the Rutgers Daily Targum yesterday (Halloween/Sweeney, get it?) and made its way to every inch of the... sidewalk:
That said, I am still really excited for this movie - if only to witness another lavish Tim Burton production.